Descibing Viagra as a "great drug," Bob Dole became the TV and print spokesman for Pfizer in 1998, just 2 years after losing the 1996 presidential election to Bill Clinton.
NDole's original TV spots are rare on the internet, however the above illustrates the gist of the campaign, as well as the below:
Notice that the World War II veteran encourages his fellow American men to have "courage," presumably because Viagra is "worthwhile," but for many, Dole's bold declaration may have been too much information.
Dole jumped the shark when he signed on with Pepsi and his reputation as Viagra pitchman preceded him. The ad below was purposefully misleading, referring to his "little blue friend" that makes him "feel like a kid again":
Perhaps even more amusingly inappropriate was Pepsi's ad with Britney Spears in which Dole makes an appearance:
Is he referring to the dog?