Anecdotal Observations On History & Politics
Entries in Campaign (6)
Ben Smith reported last night that Mitt Romney's new slogan, "Believe in America," was previously used by John Kerry for a cross-country bus tour. However, many presidential campaign slogans have been strikingly similar, albeit not exactly the same, as previous campaigns:
- George W. Bush's 2004 campaign message, as introduced at his RNC Nomination speech was "TURN THE CORNER," which was near identical to FDR's 1932 slogan, "WE ARE TURNING THE CORNER"
- Both Nixon and Reagan stressed the urgency of their message, Nixon with "NIXON NOW" and Reagan with "THE TIME IS NOW"
- John McCain's 2008 slogan "COUNTRY FIRST," was almost the same as Warren Harding's "AMERICA FIRST" in 1920.
- Eisenhower's "WE LIKE IKE" sounded like a rip-off of Wendell Willkie's 1940 message "WE WANT WILKIE," except one was a rhyme and the other used alliteration.
Descibing Viagra as a "great drug," Bob Dole became the TV and print spokesman for Pfizer in 1998, just 2 years after losing the 1996 presidential election to Bill Clinton.
NDole's original TV spots are rare on the internet, however the above illustrates the gist of the campaign, as well as the below:
Notice that the World War II veteran encourages his fellow American men to have "courage," presumably because Viagra is "worthwhile," but for many, Dole's bold declaration may have been too much information.
Dole jumped the shark when he signed on with Pepsi and his reputation as Viagra pitchman preceded him. The ad below was purposefully misleading, referring to his "little blue friend" that makes him "feel like a kid again":
Perhaps even more amusingly inappropriate was Pepsi's ad with Britney Spears in which Dole makes an appearance:
Is he referring to the dog?